Media Coverage
Featured
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Every year, Good Beer Hunting reflects on how lucky we are to chronicle the stories of folks making the beer world better. From incredible leadership to innovative ways of thinking, these are the people sharing the future of the industry. “Herz’s return in 2022 to a prominent role with the BA/AHA means that the industry is better served. - Good Beer Hunting 2022
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“Most recognize Julia Herz as the former Craft Beer Program Director at the Brewers Association or the author of Beer Pairing: The Essential Guide from the Pairing Pros — and deservedly so — but she is also so much more. Herz is disrupting social norms around going gray and encouraging people everywhere to do the same. Introducing #GrayForGood, a grassroots marketing campaign.”
By Beth Demmon
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“By navigating that unexpected hard left turn in her work, Herz embarked on a brand-new journey to consult, mentor, and educate through her new LLC, HerzMuses Enterprises. By leveraging her massive network of brewery owners and employees, she says her goal is to “teach and inspire,” as well as provide solutions to brands and causes that move her.“
By Justin Kendall and Jess Infante
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“Craft beer evangelist Julia Herz discusses breweries’ needs during the pandemic, how the beer industry can become more inclusive, and what’s next for her following her departure from the Brewers Association.”
By Andy Crouch
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“Perhaps more than anyone else at the organization, Herz was the public face of the BA and by extension of craft brewers. That was until June 2020, when budget cuts at the BA resulted in Herz and many other longtime employees being laid off.”
By Michael J. Casey
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“Herz was by far the most prominent face of the campaign when the seal launched in 2017. According to the BA, 5,000 breweries adopted the seal, many of them because of Herz’s tireless campaign and ceaseless education. The seal works: It provides transparency when it comes to ownership...”
By Kate Bernot
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“Julia Herz has long been a public face of the BA, spearheading its craft beer programming for 13 years, according to her LinkedIn profile. In that role, she regularly presented at regional and national conferences, and acted as one of the biggest voices for the entire craft beer industry.“
By Jonathan Shikes
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“Julia Herz, who has been the face, the voice and the fire behind American craft beer for more than a decade, was laid off from her high-profile job as the craft-beer program director at the Brewers Association, a national trade group that has been reeling from the effects of the coronavirus pandemic.”
By Mike Pomranz, FoodandWine.com
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“However, she also points out the event is about more than just drinking. "Small Brewery Sunday also aims to highlight U.S. craft brewery contributions to our country and our culture. When beer lovers visit a craft brewery, and buy their beer at a store or restaurant, they are supporting both an amazing sensory beverage and a small business who contributes to their local communities," she continues.”
By Amy Heneline
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From the article: “This has been an emerging topic,” said Julia Herz, craft beer program director at the Brewers Association. The organization has heard from many in the industry, she added. And while the Brewers Association always has been a resource in many other aspects of brewing, she is excited to add diversity to that list.
“And reason No. 1 is because it is the right thing to do,” Herz said.
By Noel Carter
Listen on Splendid Table (Begins at 15:40)
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Andrew Zimmern on fat, Adam Rapoport on duck confit, Anya von Bremzen on Russia, Julia Herz on beer.
By: Kara Loo and Kelissa Hieber
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“Julia’s contributions to the craft beer industry are innumerable. While her official title is Craft Beer Program Director at the Brewers Association (publisher of CraftBeer.com), she wears many hats and has become one of the most influential advocates and thought leaders in the craft beer industry.”
By Whitney Filloon
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Wine, Beer and Spirits finalist - Beer Pairing: The Essential Guide from the Pairing Pros by Julia Herz & Gwen Conley, Editor: Thom O'Hearn, Jeff Serena (Voyageur Press)
By Ilan Mochari
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“Herz says she is thrilled with how the marketing move has paid off for the Brewers Association…For example, the letter to Manning received coverage through USA Today, Yahoo, ESPN.com, FoxSports.com, and several local newspapers. Ian Rapoport, a reporter for the NFL Network and NFL.com, tweeted the letter to his 971,000 followers.”
By Ashley “Beer Wench” Routson
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“Hypothetical scenario: the world is about to end, and we get an ark to preserve all of the intelligence on the planet. As an industry, we can only put one person on this arc, and he/she is responsible for preserving the craft of beer and brewing as we know it. Julia. Yes, Julia. She’s the only person I would trust to preserve and revive craft beer. She’s that good.”
By Jonathan Cooper
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“For some brewers, “they just used their craft beer as a cause for other causes,” Julia Herz, Brewers Association’s craft beer program director told Bloomberg News in March, when explaining the value of local breweries in America.”
By Bloomberg
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“Brewers Association Craft Beer program director, Julie Herz discusses craft brews trying to compete with big beer businesses. She speaks with Trish Regan on "Street Smart." (Source: Bloomberg)”
By Julia Herz
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“The Lyons flood is still a story of many different plot lines, including frustration, fear and leaching finances. A year later, I am personally reminded of the event that leads me now to not trust my surroundings as much as before.”
By Varnney & Co
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CraftBeer.com publisher Julia Herz on the craft beer industry and how smaller breweries compete with big-name beer brands.
By GMA Live
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Julia Herz tells you what craft beers go best with your favorite Irish dishes.
By Stephanie Strom
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“No longer does a light American lager satisfy every beer lover,” said Julia Herz, the craft beer program director at the Brewers Association, the trade group for the craft brewing industry. “Light beer sales are down, and the majority of the top 10 brands are losing market share.”
By Noelle Carter
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“Wine sommeliers steer you toward a good wine to pair with your dinner, they turn you on to a wine you maybe never would have tried. If you are lucky enough to run into Julia Herz, she does the same thing -- with beer. Herz is a certified cicerone and director of the Craft Beer Program for the Brewers Association.”
By Brad Tuttle
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“If the lines continue to get blurred and ‘craft’ becomes commoditized, small and independent brewers will have a harder and harder time selling their products, getting shelf space, tap handles and placement on restaurant menus,” said Herz. “When a beer lover cares about transparency in brands that has nothing to do with being snobby. Beer lovers have a right to know when they are purchasing a product from a small and independent craft brewer or from a large globally owned brewery.”
By CNBC Closing Bell
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Julia Herz, Craft Beer Program director talks about the excitement surrounding craft beer from small and independent American breweries on CNBC Closing Bell.
By The Wall Street Journal This Morning
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“The Wall Street Journal This Morning speaks with Julia Herz, editor of CraftBeer.com about some of the options that beer drinkers might want to explore on St. Patrick's Day.”
By Bill Chappell
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“We had 42 brewing companies in 1978,” says Herz, craft beer program director at the Brewers Association and publisher of CraftBeer.com. “So, these are wild, amazing, historic beer times. Of the 2,000 breweries in existence, 1,000 are brewpubs. It’s a testament to the fact that beer has gone local.”